A Fitness Perspective:
"Reflecting on the Last 30 Years in the Fitness Industry"
by founder Neil Schober

When I first began my journey in the health club industry over 30 years ago the idea of fitness was in its infancy. In the early 1970’s the general public knew very little about the benefits of exercise and proper diet and even fewer considered the benefits of joining a gym. A “healthy lifestyle” was years away from being a buzz topic and we thought using vibrator belts and rollers to jiggle and roll the fat away was the key to staying in shape. As the years passed we saw the revolution of cardiovascular equipment enter the marketplace and a fitness craze was born. Experts like Dr. Kenneth Cooper and Covert Bailey believed the only way to burn fat was to do cardiovascular exercise. Next we saw the phenomenon of the dietary “supplements”. There were supplements offering “miracle results” from one simple pill! These ideas, while popular, failed to give the general public what they needed – the key components to developing a healthy and fit lifestyle.

In the diet and fitness arena I have seen craze after craze crest and fall in the last four decades and what I know from personal experience is there is no magical way to achieve fitness results without getting in the gym and doing the work. Obesity is quickly becoming the most deadly disease in America - this is now surpassing smoking as the most likely killer in our country!

At Pure Fitness health clubs you will find what works and we have the right formula to help you achieve your fitness goals and develop new healthy lifestyle choices that quickly become part of your weekly routine. These days especially here in the Phoenix metro area we are all busy with the many demands placed on our everyday lives and at Pure Fitness we realize your time is valuable and we’re committed to helping you develop a program that works for you and that you will continue to use and enjoy not only today but in the future. Our motto is Pure Fitness…it’s for everyBODY! And that includes your body. We want you to be fit today, fit tomorrow, and fit for life.

I believe that through my personal commitment to working out and practicing sound wisdom in regards to diet all these years and in building over 100 different types of gyms and health clubs, I have put together the exact balance within a fitness program that will enable you to receive your individual desired fitness results. It is not complicated and best of all not expensive. It is a complete fitness program that includes cardiovascular training, proper supplementation and diet, progressive resistance training with weights or weight equipment, and enough personal training to help educate and inspire you to both achieve and maintain your fitness results. You will experience luxury fitness facilities and state of the art fitness equipment in a well maintained sparkling clean gym for just $19.00 per month.  

To give you an idea of how inexpensive this is, back in 1974 when I first started in the health club industry we sold our gym memberships for $28.00 dues per month, today it is only $19.00. I believe if all you do is come down to the gym and give us a chance you will achieve your results and the last thing you will think about is quitting.  From Peoria to Scottsdale and Phoenix to Gilbert we invite all our Arizona neighbor's to see why we say Pure Fitness...it's for everyBODY! And that includes your body.

Good luck and God bless you!

I Hope to see you in one of our health clubs soon!

Neil Schober - Founder and Owner