Before & After
Todd
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What We Are About

Is Fitness Your Destiny?
Please read this letter.

The Future of Fitness
The health club industry is growing at an exponential rate. A third of American adults are obese, and 17% of our kids are growing up to be obese, according to the CDC. Thus, the need for health club services is on the rise. An industry wide effort is underway to enroll 50 million members by 2010, spearheaded by the IRHSA and SGMA. This means more and more jobs will be created in the fitness industry over the next few years. Yet, even with America’s growing waistline, many Americans are too intimidated to join health club. Why? Many members feel everyone is staring at them, maybe they previously had a bad experience in a health club, they are nervous, they don’t know how to use the gym equipment, or they have tried and failed to lose weight before. Pure Fitness understands this disconnect between America’s growing waistline and its hesitance to join a gym. The secret to helping these individuals make the right decision for their health…our employees.

Our Future
Pure Fitness is the fastest growing fitness company in Arizona. Since its inception in the Phoenix market in 1999, Pure Fitness has grown to eleven health club locations with an aggressive growth plan for the future. Over the next few years, Pure Fitness will experience explosive growth. This offers unlimited career opportunities. We pride ourselves in offering outstanding customer service, state of the art gym equipment, complimentary personal training, the hottest exercise classes, and all-inclusive weekly fitness education classes; all for just $19.00 per month! This makes Pure Fitness the best deal in town. Not only do our members benefit from our company philosophy and our low monthly dues, but our employees have ample opportunity to grow their careers in a health club that wants to see them succeed. We have an aggressive marketing campaign that reaches out to all of the Phoenix metro marketplace through TV commercials, radio, billboards, newspaper ads, community events and online campaigns. While Pure Fitness is a young company, our owner, Neil Schober, has proven to be successful through building over 100 profitable health clubs and with over 30 years experience in the fitness industry. Mr. Schober is a highly sought after speaker and mentor for others in the fitness industry, various community organizations, and many successful business leaders. He has traveled the world teaching his personal and professional success principles to thousands of people. His proven success and drive sets the pace and direction in which Pure Fitness continues to grow.

Your Future
Pure Fitness believes that what makes the best fitness professional isn’t necessarily the person who holds the most certifications or degrees. While education and certifications are important, we believe great fitness professionals have the ability to motivate, inspire, train, and treat our members and guests with the respect and professionalism they deserve. We hire individuals who are energetic, can energize others, are passionate about fitness, and are willing to learn and execute the Pure Fitness plays. It doesn’t matter what credentials (or lack of) you may have. If fitness is your destiny, then Pure Fitness is the place for you.

Career Development
A Pure Fitness employee is truly a member of winning team. All of our fitness professionals are the best trained and the best paid in the business. We pride ourselves on hiring entry level employees and developing them into successful industry leaders. We believe in promoting from within and merit based promotions. A new employee will attend our 5-day Pure Fitness University* certification to get their career on the right track. You will learn company culture, how to build your business, and basic workout protocols. You will receive “hands-on” training from the best leaders in the industry. Because of our close, professional relationship with the Apex Fitness Group, the last two days are taught by an Apex Fitness Master Instructor. This 2-day national level certification is recognized in over 1,000 health clubs in the nation. Once this class concludes, you will receive structured on-the-job training, daily training meetings with your manager, weekly all-company meetings with the District Managers, and monthly all-company meetings with the Owners of Pure Fitness. Your growth and development are essential to the company’s success.

*Pure Fitness University is held in our N. Tempe club on a monthly basis. Students are given an on-line exam proctored and graded by the Apex Fitness Group. Upon successful completion of the course, the employee is a certified personal trainer. The fee for the course is $169.00, (reduced from $229.00) which covers the Apex study materials, and one uniform shirt.




  
Pure Fitness Certified Personal Trainer with client on a stability ball

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