IT IS TOO EXPENSIVE TO WORK OUT 

David Fuller could have decided it was too expensive, but he didn't.

“I had an appointment with my physician...He told me that my blood pressure was way too high, my cholesterol was through the roof, I was morbidly obese, on the verge of developing diabetes and that if I did not do something about these issues, I would be ending my life sooner than I needed to... After explaining to him about this contest and my recent ABSOLUTE commitment to this permanent lifestyle change, he hugged me.”

“When I said this process has been "far too much fun", I meant it. My wife, Tara, decided to occasionally join me in my endeavor. We would go to the gym about three nights a week as a family. The time we spent in Pure Fitness turned into a "family date night" for us. It seems like Tara and I have spent more time laughing and talking in the past twelve weeks than we had in the past year, even if it is done while climbing a rotating set of stairs.

- Read his full story here

Solution- At Pure Fitness we know that we offer the best value in our industry but instead of just saying “we charge less than…” or “they cost more than we do” we are going to help you understand the importance of value over cost.  I could offer to sell you sight unseen the contents of 2 boxes with one of them priced at $5 and the other at $500.  Cost alone suggests the $5 box is a better but if you look in the boxes and find the $5 box contains only air while the $500 box holds the deed to a new house.  You see where we are going.  Understand the benefits to reaching your fitness goals before you determine affordability.  If your romantic life was better, work more efficient and profitable, recreation was more fun and exciting than ever before, you knew you increased your chances of living longer and your attitudes (self esteem, confidence, and hope) were the greatest they’ve ever been… could you really put a value on all those things that you wouldn’t sacrifice?  There is no substitute for quality of life.

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